Young Meath businesswomen honoured by Horse Racing Ireland and Leopardstown Racecourse

Madden_Damien Leopardstown_July 2015

It was great to make a brief visit to Leopardstown Racecourse this evening Thursday 9th July 2015 to congratulate Meath young businesswomen Annie (13) and Kate Madden (14) on their continued business success which was honoured by Horse Racing Ireland at the South Dublin racecourse.

Katie and Annie were asked to judge the best turned out horse in each race at the recent evening meeting in Leopardstown, a great honour for them personally, and great publicity for their company Fenuhealth.

The Madden sisters, who hail from Summerhill are the force behind Fenuhealth, an additive for horse meal company which took the BT Young Scientist Competition by storm earlier this year, and who the Irish Independent have named as one of Ireland’s 30 hottest new start up companies.

The girls’ research showed that 70% of horses preferred horse feed flavoured with their product, compared to unflavoured feed, leading to an immediate market for their product. The girls have a delivery of 2,000 units due to them this week, of which 1,000 are already presold, mostly to the export market. Their product has been tested to Olympic Council, Turf Club, Jockey Club and FEI standards meaning it is safe for competitive horses to use.

Michael Connolly of Connolly’s Red Mills has been a big supporter of the increasingly well stocked and distributed product and he accompanied the two girls to the German equine fair, Equitana, two weeks ago.

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